Maldives launches campaign in Southeast Asia

The National Hotels and Guesthouse Association of Maldives (NHGAM) has launched a strong campaign to promote the Maldives in Southeast Asia, amidst a decline in European tourists. The campaign, named "Maldives South East Asia Roadshow," began in Hong Kong and was attended by leaders, travel agents, and other stakeholders from the Southeast Asian tourism industry. NHGAM reported that 700,033 tourists visited the Maldives from the Asia-Pacific region in the past year and the current year, representing 26.3% of all tourist arrivals. Tourist arrivals from this region are increasing by 12.1% annually.